Publications (PDF):

Design strategy: 


The Age Of Stance (English)
Inform Lounge Edition, Danish Designers Association, Denmark, 02/2007

Towards Experience Design: Design in the Knowledge Society (English)
Inform Lounge Edition, Danish Designers Association, Denmark, 01/2007

Chances and Challenges for Design in the Knowledge Society (Korean)
Monthly Design, Korea, Vol. 345, March 2007

Your Future Starts Here: Das Briefing - Fundament für jedes Designkonzept (German)
(Your Future Starts Here: The Briefing - The Foundation of the Design Concept)
German Design Council and Zollverein School of management and design, Germany, June 2007 

Imitated, Commodified, Experienced:
Connecting Design, Organisations, and Global Economic Development (Danish/English)
Designmatters, Danish Design Centre, Denmark, No.11/Winter 2005

Mit dem Design Briefing zum Unternehmensziel (German)
(The Design Briefing: Tool for the Corporate Objective)
Austrian Design Foundation, Austria, Spring 2003

Alchemy of Cultures - From Adaptation to Transcendence in Design and Branding (English)
Design Management Review, Design Management Institute, USA, No.4/2001

Design analysis and design futures:


From design to Design (English)
Inform Lounge Edition, Danish Designers Association, Denmark, December 2006

Future, Past (English)
Inform Lounge Edition, Danish Designers Association, Denmark, October 2006

Will the future be repeated? (Korean)
Monthly Design, Korea, No.340/October 2006

Who are the addressees of design? (Korean)
Monthly Design, Korea, No.339/September 2006

Whom is Design to Serve? Design with/out Industry (English)
Inform Lounge Edition, Danish Designers Association, Denmark, June 2006

Stereotypes of Fun (Korean/English)
Future of Industrial Design, Korea Institute of Design Promotion, Korea, No.7/8 2000

 

Brand strategy and trend forecasting:


Transcribing Codes: Models for Cultural Fit in Branding (English)
Annotation to "Alchemy of Cultures - From Adaptation to Transcendence in Design and Branding, Design Management Institute, USA, No.4/2001

La marca es...Conceptualizando y creando estrategia de marcas:
Cómo influyen las metáforas de marca en su gestión (Spanish)
Identico, Madrid, Summer 2005

Et brand er ærlig og tydelig kommunikation (Danish)
Borsen Financial Newspaper, Denmark, 28. September 2005

Markalar sungerle benzer (Turkish)
Marketing Turkiye, Turkey, December 2004

About Trends (English)
Presented at the Product Development and Management Association, London 2003, and the European International Design Management Conference, Design Management Institute, Barcelona 2004

Presentations (Flashpaper):


Connecting the Dots – Knowledge, Community, Design (6.8 MB)
Tasmeem Doha design congress, Doha, February 2006

The Shortest Way to Yourself is Around the World – Travel, Hospitality, Design (8.3 MB)
Tasmeem Doha design congress, Doha, February 2006

Decision-Making by Design (7.9 MB)
Era 05 Design Management Symposium, Danish Commerce and Services, Copenhagen, September 2005

The World as Will and Idea (22.3 MB)
Keynote, session "Design and Multicultural Societies", Era 05 world design congress, Copenhagen, September 2005

Network designs (11.7 MB)
University of Applied Science Salzburg, Network symposium, Salzburg, Summer 2004

Forecasting for the Present: About Trends (5.7 MB)
8th European Design Management Conference, Design Management Institute, Barcelona, March 2004

Zeitgeist -Trend Research and Forecasting for New Product Development (3.9 MB)
Product Development and Management Association, London, April 2003